Top 6 Marketing Automation tools to boost your sales this new year!

Here’s an article that will provide astute information about useful tools to generate more traffic/leads, increase conversions, manage your marketing campaigns or simply achieve predefined goals for your business. Read on to discover trending tools to help you grow your startup!

Marketing is one of the most essential ingredients of success in any company, be it small or big. The only thing constant about Marketing is its ever changing nature. It is increasing and improving with every passing day. Most of the Marketing managers find it difficult to keep track of the advancements in this field and hence, there was a need to automate the system. Marketing Automation has become extremely vital in accelerating a company’s growth. How nice does it feel to receive an instant and personalised email in your inbox, once you purchase an expensive gift for yourself? Did you think that the CEO of that brand was waiting to send you an email immediately after your transaction? Well, the answer is an obvious NO. But, the CEO of that brand was smart enough to automate his email marketing system to send out such alluring messages to his/her customers.

• Track every detail of all your projects, including landing page performance, blog analytics, email marketing statistics, in one single platform

• Capture and analyse leads and customers smartly

• Use real-time data to assess your marketing performances and deliver relevant, customised and insightful reports

• Last but most importantly, build automated assignments to achieve targeted goals for different projects

As the tagline suggests, LeadSquared is a complete automation tool that empowers your business to capture more leads and close more deals. This platform offers excellent marketing and sales automation features to help you grow your business smartly.

• Seamless automation to capture qualified leads and to nurture them throughout the journey
  
• Compelling reports to present your analysis
  
• Intelligent lead and customer analytics to assist you in assessing your KPIs and overall campaign performance
  

LeadSquared offers a free trial for 15 days. And in case you want to extend your association with this brand and make a purchase, here’s what their pricing plan looks like - https://www.leadsquared.com/marketing-automation-pricing/

• Intuitive assessment of your business and impeccable recommendations to drive your objectives and convert them into sales

• Amazing website personalisation features to make your brand communication almost human

• Intelligent marketing automation tools for effective demand generation, lead generation and conversions

• Technologically trending tools like Chatbots to keep your brand ahead of its competitors

They have tailor-made plans to suit your business size and objectives. Price is on request.

• Easy automation of content marketing, email marketing and social media marketing

• Insightful tools to increase demand generation as well as lead generation

• Effective tools to conduct webinars, create events and automate the entire brand communication system

Here’s what their offerings look like:

• Build your own landing pages, forms and other important elements with customised features and branding

• Intuitive templates, intelligent marketing and insightful reporting are a few of its features

• Seamless integration of CRM

• Best tools to manage your email marketing, social media marketing and other specific campaigns in a single platform

They have some interesting plans to choose from. Take a look at their plans here - https://www.pardot.com/pricing/

• SendLoop allows you to easily integrate your Facebook app, necessary plugins and code snippets with your website. In addition to that, you may customise signup forms and landing pages to suit your campaign requirements.

• Personalisation of email communication is extremely easy and effective at the same time.

• Audience targeting is very crucial in any business and SendLoop makes this task a piece of cake. Its intelligent targeting of personas based on the information provided by you is simply commendable.