Chatbots - The future is today and here

In the evolution of human race, we are currently living in the “Age of the Customer.’ Traditionally, most businesses were owner-centric. However, the tables have turned and every owner is now transforming his/her business to be more consumer oriented. Why so? Well, consumers are the best judges of your product or service and you ought to please your judges to win the race. So, what’s new in the industry that could enhance customer experience further and provide a really interesting way to engage them with your brand? Chatbots is a concept that is gaining a lot of limelight these days and Grow Your Startup is not far behind in catching up with this trend.

Let us try and understand the thought process behind introducing smart bots to Grow Your Startup. Narayan and his partners were finding it really cumbersome to talk to each and every customer and constantly record their queries and qualms. They had to find a better way to stay in touch with their clients while keeping the momentum going steadily. Some of the questions that haunted them were -

• “How do our customers talk to us whenever they need to?’
  
• “How well are our customers using our services and what are they liking or disliking about each of our offerings?”
  
• “What better could we do to improve the quality of our service?”
  
• “How to introduce customisation for a great user experience?”

While these questions were quite daunting, Ryan decided to do something about this rather than simply ponder over this. Chatbots were an interesting option to explore and here’s what Grow Your Startup discovered about employing these bots to meet their expectations.

They are automated bots that are programmed by developers to interact with humans over the internet and have a meaningful conversation. While the inception of chatbots happened a long time back, it is only now that marketers and technologists are exploring the application of these smart bodies in customer feedback and support.

Let us take you through some key areas where Grow Your Startup (GYS) has deployed these chatbots to make a customer’s journey through the entire cycle not just smooth but also pleasurable.

1. HomePage

This is one of the most common places to introduce smartness through bots. GYS has deviced bots to automatically chat with users who land on the HomePage and guide them through the site with utmost ease. This not only provides a direction for visitors to traverse through the site but also records data as to what are visitors looking for and how can GYS leverage this experience.

2. Payment services

The moment a lead has made a purchase on the site, a feedback window would pop up asking for simple and relevant information from the customers. This will give deeper insights into behaviour and preferences of customers along with their experience of shopping with the brand.

3. Help facility

Visitors are generally lost as to where to look for what on a website. If they have queries about anything pertaining to the services offered by the company, then they can simply be made to chat with smart bots that have been programmed to assist users with their issues and resolve them quickly and correctly.

4. Targeted CTAs

Downloading Ebooks, whitepapers or simply signing up for trial version could be used as potential leads for a bigger purchase on the site. Using chatbots to converse with leads that have clicked on targeted CTAs could provide a great deal of information to the owner in understanding the expectations of potential customers.

Chatbots play a pivotal role in the Inbound Methodology. How so do you ask? Well, chatbots are instrumental in generating high quality leads, converting those leads into customers and also delighting them to be loyal to the brand by improving their experience each time through customisation. Grow Your Startup is doing exactly that. Don’t believe us? Why don’t you take a look at the site yourself and come back to us with your feedback? Our smart bot will be waiting for you!