Selling any product or service requires a lot of hard-work and research. It’s not just as simple as eating a piece of cake. You may have an attractive store, but only the right marketing tactics will lead customers into your store and encourage them to purchase what you have to offer. Well, the online world pretty much functions the same way. You may have a really big brick and mortar store, but if you don’t own a website yet, then you might want to check what other competitors in your domain are upto. A website is that medium of your business that urges the right kind of audience to make that purchase of your product or service. Now, having a fancy website is not enough to stay on top of the game. Your site must have rich and right content, perfect design, seamless user experience and other allied factors that attract customers to visit your site and convert. Here’s where we step in and help you accelerate your business.
We, as digital marketing experts have the experience and expertise to drive your business in the right direction which is always upwards! Here’s a sneak peek of the factors that need to be considered and enhanced in order to woo your customers to your site.
1. Content is King. You ought to create a kingdom of compelling content.
You may spend a fortune on creating a buzz about your site on various platforms; but if your content doesn’t live up to all that hype, then you know who’s the loser. Create irresistible content that offers extremely powerful and relevant information to your website visitors. Make them come back to you for more. Provide information that not just educates your readers but also gives them the right information at the right time. Schedule your content smartly and make use of important events and happenings around the world to enlarge the impact of what you’ve shared. Oh yes, do not forget to offer all kinds of content, be it a simple article, or a bright and colourful infographic – do not stick to boring articles. Try various engaging types of content like quizzes, interesting videos in the form of episodes etc.
2. Create an awesome Blog
You may be selling shoes or a really sophisticated software solution that solves financial glitches, but your customers will trust and come to you only if you showcase your knowledge in the most appropriate manner. What better way than a blog that gives your audience a regular dose of your knowledge and the latest happenings in your business and industry as a whole. Create a really good blog packed with rich and relevant content. You’re almost sure to pull the right kind of people this way!
3. Share on social media
If you’re not social, you don’t exist in this world. Be loud and clear while sharing on social media. Never be shy to share your content and website details on all the social platforms. The more you appear in front of them, the more you stand a chance to getting visited by them! Use simple and witty ways to get featured on popular platforms and create ripples around your brand. Social media is the best way to build your brand from nothing to everything. Various case studies prove that social media is indeed the key to success today!
4. Guest posting is the new way to build new friendships on the internet!
Be my guest say so many websites that offer guest blogging. Optimize such opportunities and post irresistible content on relevant platforms that have your audience present and active. Create friends by sharing content with other websites and pull customers from there onto your site.
5. Troubleshoot your site before it goes live
Ensure that every single element is working just fine. It may be a simple button or a form that needs your customers’ input – make sure everything is in order. Half your job gets sorted there itself. Try to visit your own site as a customer and see how it functions. Is it too boring, is it too colourful, does it translate your idea correctly to the audience..answer all these questions before you take your site to the world.
6. Keep pulling them back to you
Creating compelling content may not be adequate to keep your customers visiting you frequently. Introduce special “Subscriber-only” content that makes them subscribe to you for regular updates in your domain of expertise. This way, you’re sure to get a good chunk of revisitors regularly.
7. Make your site SEO-friendly
Your site may be really pretty and informative. But if it doesn’t appear on top of the Search Engine Result Pages, then no one’s visiting your site. Optimize your site with the right basket of search terms and keywords. Have all the elements like the Title, Header and Meta tags in order and use these elements effectively, to communicate to the search engine crawlers about your site. Do not forget to submit your site to popular search engines.
8. Read your Analytics charts well
You ought to have an Analytics code on your site to track and monitor the action that’s happening on your site. Simply recording all the data is not enough. You need to read the behaviour of your customers on your site and act accordingly. See what’s working for you, which page is being visited the most and which one’s not. Why are your visitors bouncing off from a certain section of your site. Understand these nuances and alter your strategy accordingly, to get the best results.
9. Engage, engage and engage more!
Last but not the least, engage with your audience. Talk to them, answer their queries and connect with them on the right note. Technology can do wonders, but it is that personal touch that still holds its value and goes that extra mile in retaining your customers’ trust and confidence in you as a brand. Bond and build strong relationships with your customers in your own sweet way.
These are a few tips from our side. While you’re still focussed on building your business and magnifying that bank balance, we’re here to help you with your website and educating you as to what’s good and what’s not for your startup to grow. You bring the idea and we’ll build it for you!
If you think you have any more points that can be added to the above list, then please feel free to jot hem down in the Comments below. We’d be happy to learn what we’ve missed.
Marketing Automation holds interesting and exciting things in the future and this article will unfold some of the factors that will transform the marketing scenario in 2018 and the years to follow.
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